Iveco Trucks Australia's presence at the 2007 Queensland
Truck & Machinery Show in Brisbane was greater than
ever before. As well as having two stands in different
areas of the show, Iveco Trucks Australia appeared on
the official show bags distributed to every visitor upon
entry. They featured a DrivePLUS brochure outlining the
features and benefits of the extended warranty package
offered for Iveco heavy-duty product. Additionally, both
brands were represented on six information kiosks
around the show, used by patrons to find specific displays.
To further enhance awareness
of the Daily area in Building 9,
a thirty second Daily advert
was looping on
the CVIAQ television
broadcast at various points
around the show.
These initiatives helped
direct and inform the show
visitors to the whereabouts
of the two stands whilst
further enhancing both
brands presence.
